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Ferrari focusing on increasing brand value ahead of IPO

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Ferrari focusing on increasing brand value ahead of IPO

By alley - Dec 14, 2014, 11:30 AM ET

While stressing urgency and the need "not to fear change" in the process of returning its Formula 1 team to front-running ways, Ferrari's chairman Sergio Marchionne is preparing his vision for expanding the value of the Ferrari brand to be unveiled to investors ahead of an anticipated stock IPO in...

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